Apple
Apple is constantly inventing more efficient ways to recycle materials back into our devices. We’re also replacing fossil fuels with renewable energy. And we’re going further to reduce our impact by using substances that are safe for people and the environment.
Cannes Lions Reminded Me That Purpose Can Make Us Laugh, Cry, Hope
The lack of brand response to the US administration’s anti-climate stance wasn’t echoed at Cannes — there was more sustainability programming than ever. ... View More
How Sustainability Perception Continues to Shape Brand Value
Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. ... View More
First-of-Their-Kind Metrics Guide Supply Chain Transition to Safer Chemistry
Replacing hazardous chemicals with safer alternatives across supply chains is one of sustainable business’s biggest challenges. The Safer Chemistry Impact Fund reveals an actionable roadmap to address toxic chemical pollution across consumer produc... View More
Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ... View More
Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains
With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy. ... View More
Increasing Accessibility and Revitalizing Forgotten Devices: Shouldn’t We Be Able to Upgrade Our Laptops?
Those who regularly partake in upgrade programs will have access to the best possible devices, while partaking in a sustainable business practice that enhances the wellbeing of people and the planet. ... View More
L'Oréal, Apple Continue to Cultivate Nature-Based Climate and Biodiversity Solutions
The two companies have expanded the scope and scale of their respective nature-focused impact-investment funds. ... View More
Apple Products to Include 100% Recycled Cobalt, Rare Earth Metals by 2025
Accelerated timeline for cobalt and other elements paves new path for key recycled metals in batteries, magnets and circuit boards. ... View More
Brands Rally to Support Türkiye-Syria Earthquake-Relief Efforts
The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area. ... View More
Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M
Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US. ... View More
Trending: Tech Giants Laying Groundwork for More Diverse, Equitable Tech Economy in US
HP, HPE, Intel and Microsoft are launching the HBCU Technology Conference, to equip students from Historically Black Colleges and Universities to excel in tech careers; while Apple has expanded its Racial Equity and Justice Initiative with $30M worth... View More
Preventing Toxic Pollution in a Pandemic: Retailers Report Progress Toward Safer Chemicals
The fifth annual 'Who's Minding the Store?' retailer report card shines a light on both market leaders and laggards in chemical safety. Grading retailers against one another motivates action to improve; and mobilizing public concern reminds companies... View More
Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action. ... View More
Apple, Starbucks Expand Efforts to Foster Racial Equity, Opportunity
If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments … ... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Are You Making It Easy for Your Employees to Vote This Election Day?
The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More
Planned Obsolescence and Your Right to Repair
Have you ever wondered why some consumer goods don't last? From cell phones to household appliances and clothing to automobile tires, some products we use every day could last much longer. But they don't. ... View More
Growing Pressure on Brands to Cut Supply Link Tainted with Uyghur Forced Labor
State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly. ... View More
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we ... View More
Apple, Google Team Up on Contact-Tracing System for COVID-19
If only we had a reliable system for tracking the spread of the coronavirus, and future outbreaks … The two tech giants are collaborating on just that — and they insist it won’t compromise public privacy. ... View More
