Here at Grounded, we believe the way people shop and the brands that they buy have the power to change the world and that every purchase is a step towards a more sustainable future. Making money and making a difference should no longer be competing forces and convening the right partners with the right mindset and experience around the world’s biggest problems can result in exponential transformation and social impact. Grounded is a unique collection of social innovators, content creators and brand activators, thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise. We help people buy on purpose.