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Brand Influence

The journey toward consistently leveraging the power of marketing, communications, PR and other stakeholder engagement to drive a systemic shift toward a healthier, happier and more balanced world

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Pro Membership Required SB'21 Trend Watching
2020 Changed Marketing Forever: Marketing to Gen Z

Tune into this presentation to find out why a neutral brand stance is a failing strategy when it comes to Gen Z.
Pro Membership Required SB'19 Detroit
Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence

Tune into this entertaining and inspiring talk for a behind-the-scenes look at Ben & Jerry's approach to brand activism and political influence.
SB'20 Just Brands
Breakout: Equipping Brands with the Marketing and Communications Leaders of Tomorrow

What skillsets and lived experiences would thrive in leading the delivery of strong brand positioning, messaging and customer engagement?
Registration Required Accelerating Culture Change
Crisis Driven Culture Change

What are the stories humanity is creating while navigating multiple crises (social, climate, health, political, economic)? How can we collectively harness our grief, and our hope, to create a culture shift towards inclusive societies, resilient communities, flourishing ecosystems and regenerative economies?
Pro Membership Required SB'16 San Diego
Faith-based Communities as Influencers and Drivers of Sustainable Business: Challenges and Opportunities for Brands

In this talk, best-selling author and business strategist John Izzo will explore worldwide efforts by faith-based communities to drive sustainable business practices, as well as opportunities for brands to respond effectively and capture new markets.
Pro Membership Required SB'17 Detroit
Happiness as a Practical Driver of Brand Strategy

One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness, and even “delight-factor” of the product. Rachel Konrad brings indispensable expertise in creating the brand “halo effect” and she’ll share how every business can benefit from that type of strategy.
Pro Membership Required SB'21 Trend Watching
How to Build Regenerative Brands for A Radically Better Future

BBMG and GlobeScan share highlights from their study, Radically Better Future: The Next Gen Reckoning for Brands, and have a Q&A with three young people on the issues affecting their lives and the role brands can play in creating a radically better future for all.
Pro Membership Required SB'19 Detroit
Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sustainability has evolved since then, and why it continues to stand out.
Pro Membership Required SB'19 Detroit
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

Dive into Brands for Good – a broad coalition of brands committed to overcoming the intent-to-action gap among consumers through shared messaging promoting behavior change.
Pro Membership Required SB'19 Detroit
Putting Humanity Back into Marketing: How Danone Is Changing the Story

This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.
Pro Membership Required SB'21 Trend Watching
Slides: 2020 Changed Marketing Forever: Marketing to Gen Z

Tune into this presentation from SB'21 Trend Watching to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends may impact your industry.
Registration Required Accelerating Culture Change
Socio-Cultural Trend Tracker Research Results

Get an early look at exciting new results from recent socio-cultural trend tracker research, conducted by Brands for Good and The Harris Poll.
Pro Membership Required Feb 10, 2021
The Pull Factor Project Report

The Pull Factor Project Report details a cross-industry collaboration to unlock the dynamics of desire and make sustainable living easier, aspirational, and more rewarding for more people around the world.
Pro Membership Required SB'18 Vancouver
The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand

Marc Pritchard, Chief Brand Officer of Procter & Gamble, shares insight into how P&G is enabling and inspiring positive impact through its brands. By asking tough questions, the company is finding new ways to be a force for good and a force for growth.
Pro Membership Required SB'21 Trend Watching
Trends in Consumer Preferences and Behaviors

Learn about new research that is critical to solving the ‘intent to action gap’, which shapes many consumers’ relationship with sustainability.
Pro Membership Required SB'19 Detroit
When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join.