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SB'19 Detroit

Use science, technology, storytelling and unlikely partnerships to meet the underlying demand for The Good Life and ultimately win in the market.

There are 19 items tagged "SB'19 Detroit" Sort Oldest First
Pro Membership Required Jun 3, 2019
Leadership and Activism in Times of Crisis: Lessons on Working with the Next Generation

"Little Miss Flint" Mari Copeny shares her thoughts on youth activism and leadership in times of crisis, along with lessons for brands on collaborating with the next generation.
Pro Membership Required Jun 3, 2019
Leveraging the Power of Technology and a Broad Ecosystem of Innovators to Catalyze Systemic Change

This talk explores how SAP is leveraging the power of technology, along with a broad ecosystem of environmental and social innovators, to catalyze systemic change and help Deliver the Good Life globally.
Pro Membership Required Jun 3, 2019
Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sustainability has evolved since then, and why it continues to stand out.
Pro Membership Required Jun 4, 2019
Unsafe Thinking: How to be Nimble and Bold When You Need It Most

In this inspiring and entertaining talk, Jonah Sachs delivers new thought leadership on finding a path to higher performance and purposeful leadership in troubled times by drawing critical insights from the discipline of ‘unsafe’ or counterintuitive thinking.
Pro Membership Required Jun 4, 2019
A Bold New Vision for the Collection, Processing, Circularity and Productivity of Plastic Waste

Hear the latest from the one and only William McDonough, the globally recognized thought leader on sustainable design and cradle-to-cradle circular thinking. Get the scoop on an ambitious new vision aiming to tackle plastic waste at scale.
Pro Membership Required Jun 4, 2019
Dignity through Identity: Applying Blockchain to Create Economic Identities for Underserved Communities

With identity comes dignity, and a sustainable pathway out of poverty. BanQu brings transparency, traceability and sustainability to farmers and refugees across the globe by connecting them to global supply chains, brands and governments.
Pro Membership Required Jun 4, 2019
Saving the World’s Forests: It’s Everybody’s Business

WWF is launching the world’s first-ever science-based targets for forests to help answer the question “What quantity and quality of forests need to be saved across different forest regions, in order to provide people, businesses and wildlife with the clean air, clean water and other ‘services’ we need?”
Pro Membership Required Jun 4, 2019
Avoiding Unintended Consequences of Scaling AI, Automation and Gene Editing in Business

This main-stage discussion session explores a variety of potential unintended consequences of artificial intelligence, automation and gene editing in the context of growing adoption of these tech breakthroughs in companies’ innovation pipelines.
Pro Membership Required Jun 4, 2019
Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission that brings about new cooperation in the unlikeliest of places.
Pro Membership Required Jun 5, 2019
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

Dive into Brands for Good – a broad coalition of brands committed to overcoming the intent-to-action gap among consumers through shared messaging promoting behavior change.
Pro Membership Required Jun 5, 2019
Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development

Seed Phytonutrients is a recently-launched L'Oréal brand that set out to make every aspect of its skin and haircare products as sustainable as possible. This session tracks the entire process along with key partnerships that enable and empower the end product – from exemplary farming practices all the way to the first shower-friendly paper bottle, made of 100% post-consumer recycled paper with a post-consumer recycled liner.
Pro Membership Required Jun 5, 2019
Superfoods with Super Partners: Lessons in Building an Ethical, Fair and Sustainable Supply Chain

Find out how Sambazon has built a thriving brand through the power of innovative partnerships and shared value creation in the supply chain. This talk provides details on the company’s recipe for delighting customers while also supporting new, more sustainable ways of doing business.
Pro Membership Required Jun 5, 2019
When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join.
Pro Membership Required Jun 5, 2019
The State of Supplier Diversity: Myths, Challenges and Opportunities

Over the past decade more and more large organizations have integrated suppliers into their Diversity & Equity strategies. The issues around supplier diversity, however, go well beyond meeting quotas; a true integrated strategy focuses on access to capital, advocacy, small business training and development, and more.
Pro Membership Required Jun 5, 2019
Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence

Tune into this entertaining and inspiring talk for a behind-the-scenes look at Ben & Jerry's approach to brand activism and political influence.
Pro Membership Required Jun 6, 2019
Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle

Following a new calling, Dr. Sleeth resigned from his position as chief of the medical staff and director of the ER to teach, preach, and write about faith and the environment throughout the country.
Pro Membership Required Jun 6, 2019
Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow

Former NFL star Ovie Mughelli shares his intention to educate and inspire the next generation of environmental leaders through sports, entertainment and technology. Learn about his organization’s vision to transform sustainability engagement and empower youth leadership locally, nationally and globally.
Pro Membership Required Jun 6, 2019
Putting Humanity Back into Marketing: How Danone Is Changing the Story

This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.
Pro Membership Required Jul 1, 2019
Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication

Catherine Chalmers has exhibited her artwork around the world. In this talk, prepare to be dazzled with fascinating imagery and insightful observations on ant behavior and culture.