SB’21 Trend Watching tracks and analyze a number of critical environmental, social, cultural and business trends that are defining the moment and shaping post-2020 and post-pandemic life. Sessions focus on implications for the corporate sustainability space as well as pathways toward a more just and regenerative economy. Join leading researchers and analysts as they connect the dots on up-to-the-minute developments setting up a new landscape for brand purpose and transformational leadership.
Expect a thoughtfully curated collection of insights that reflects changing market dynamics and converts them into practical lessons to help business leaders prioritize respective action.
The main-stage program will begin by examining the significance of the moment and articulating key questions and opportunities this event aims to explore.
This session focuses on pointing out and analyzing effective purpose-driven leadership that shone through all the hardship and suffering brought by the ‘perfect storm’ of crises we have been going through.
Tease out paths to peace-making, healing and re-centering, based on top-notch research insights; as well as direct experience building bridges between diverse sets of world views and values.
Learn about new research that is critical to solving the ‘intent to action gap’, which shapes many consumers’ relationship with sustainability.
Tune into this presentation to find out why a neutral brand stance is a failing strategy when it comes to Gen Z.
Find how next-gen leadership is reshaping norms and expectations at the intersection of business, purpose and sustainability.
Explore the personal integrity challenges faced by CSOs, CMOs, and other staff in confronting potential contradictions in their firms’ activities; and the internal and external influence skills needed to help their organization sustain integrity, trust, and impact.
BBMG and GlobeScan share highlights from their study, Radically Better Future: The Next Gen Reckoning for Brands, and have a Q&A with three young people on the issues affecting their lives and the role brands can play in creating a radically better future for all.
Get the latest news around methodologies for setting science-based targets with respect to water, land use, forests, biodiversity, and oceans.
Lessons from the long evolution of purpose-driven brand leadership, taking into consideration the ‘whole arc’ of activating purpose in business.
This presentation will shed light on the ‘what’, ‘why’ and ‘how’ of the first comprehensive ‘Climate Justice Playbook for Business.’
Imagine a world that has truly arrived at stakeholder capitalism at minimum, or a just and regenerative economy at best.
These slides from the SB'21 Trend Watching session "Positive Purpose and Stakeholder-centric Leadership in 2020" outline effective purpose-driven leadership.
Explore new research seen as critical to solving the intent-to-action gap from the SB'21 Trend Watching session "Trends in Consumer Preferences and Behaviors".
Tune into this presentation from SB'21 Trend Watching to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends may impact your industry.
Draw insightful observations from the long evolution of purpose-driven brand leadership using these slides from the SB'21 Trend Watching session "The Evolution of Purpose-driven Leadership and What to Expect Next" with Carol Cone.
See the slides from the SB'21 Trend Watching session "Introducing The Climate Justice Playbook for Business: A global call for businesses to centralize people and justice in climate action thereby catalyzing equitable outcomes for every human" with Dr. Ellonda Williams.