The CMO+CSO connection takes a different shape from company to company. Hear Q&A from community leaders about the catalysts and choices they’ve made as they have brought these two key stakeholders into closer collaboration.
Marc Pritchard, Chief Brand Officer of Procter & Gamble, shares insight into how P&G is enabling and inspiring positive impact through its brands. By asking tough questions, the company is finding new ways to be a force for good and a force for growth.
Dive into Brands for Good – a broad coalition of brands committed to overcoming the intent-to-action gap among consumers through shared messaging promoting behavior change.
One of the most powerful connections we see in business today is the emerging connection between the CSO and CMO. Learn the rationale for their decisions, obstacles they’ve encountered and overcome, as well as tips for making the most out of the relationship.
Join us in conversation with some of the world’s most highly valued brand and creative leaders as we discuss insights and observations on ensuring ‘Excellence is in the Execution’. This conversation will be focused on how the ‘craft’ of creativity can be harnessed to drive change, in the hearts, minds and behaviors of consumers.