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SB'21 Trend Watching

2020 Changed Marketing Forever: Marketing to Gen Z

Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends may impact your industry.