A New Era for Brand Integrity and Its Implications for Navigating the Greenhush-Greenwash Spectrum

This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge to be smarter about picking positions that avoid the dangerous extremes of greenhushing and greenwashing. Panelists will also cover implications for language choices in a variety of scenarios, as well as important advice for collaborating more effectively with content creators.