SB Brand-Led Culture Change 2024 - Prices go up March 17th! Register now!

SB Library Access is Required

Sign in to get started. Don't have an account? Register today.

Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence

Ben & Jerry’s CEO, Matthew McCarthy, has committed to the organization’s ambition to help lead and influence its fans and the business community to take social and environmental action through the power of its brand. Tune into this entertaining and inspiring talk for a behind-the-scenes look at McCarthy’s approach to brand activism and political influence.

Publication Date
Jun 5, 2019
Related Tags
Matthew McCarthy
Ben & Jerry's
Keynote Talk
Keynote Talk
Brand Purpose
Brand Purpose
Marketing & Communications
Marketing & Communications
Consumer Behavior