Membership is Required

The SB Knowledge Library is full of presentations like this one.

Sign in to get started. Don't have an account? Register today.

SB'19 Detroit

Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence

Ben & Jerry’s CEO, Matthew McCarthy, has committed to the organization’s ambition to help lead and influence its fans and the business community to take social and environmental action through the power of its brand. Tune into this entertaining and inspiring talk for a behind-the-scenes look at McCarthy’s approach to brand activism and political influence.

Catalog Number
Release Date
Jun 5, 2019
Last Updated
Sep 11, 2020
Related Tags
Matthew McCarthy
Matthew McCarthy
CEO at Ben & Jerry's