This session explored how product innovation and product design can be proactive forces for advancing racial inclusion, equity and justice. Panelists discussed not only how and where companies can recruit more black designers and innovators, but also how to go about creating conditions for such talent to appear and thrive in the first place. Attendees participated in a wide-ranging discussion about the realities of racial diversity in the context of product innovation and product design, as well as practical recommendations for steps brands can take today to expand their markets and contribute to real systemic change and solutions.
Kevin Bethune, Vice President, Boston Consulting Group Digital Ventures Zoë Middleton, Director of Design, Marketing, Product Development, and Account Manager, Fabrique ltd