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In today’s fast-paced culture of information everywhere, coupled with consumer demand for responsible commerce, brands are constantly charged with developing creative campaigns that ignite impactful change. Collaborating with the right partners across the marketing value chain can make all the difference for driving sustainable behavior change in the B2C and B2B industries. Supported by case studies from leading brands, this session will show how evolving storytelling practices has accelerated sustainable consumer behavior and brand growth across supply chain transparency, protecting biodiversity, regenerating our planet, and driving gender equality & inclusivity. With its partners, HP will also premier exclusively at SB a first of its kind story on how to achieve Net Positive Printing via co-creation.