Like never before, people are experiencing the impacts of climate change in their daily lives and in their own backyards.
Understanding the new climate reality can be overwhelming – and finding trusted information and relevant storytelling can seem harder and harder to find.
At this moment of profound consequence for our culture and society, how might we make sense of the changes happening all around us? How might we access useful information, make meaningful connections and take action for the benefit of our families, our communities and our shared future?
In this session, BBMG and PBS will present highlights from a new national study on Americans’ attitudes, priorities and preferences regarding climate change content, with insights on what matters now, who is most likely to be engaged and why, and how brands can reach and inspire people from all walks of life in the emerging story of our time.
Then, using these consumer insights, participants will generate ideas for a new story of climate as well as marketing and engagement activations to drive impact.