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As the political environment becomes increasingly challenging, brands are faced with urgent questions about whether and how to engage. What do stakeholders want and expect? What are the costs of action and inaction? How do companies simultaneously challenge the status quo, align their influences with brand values and commitments, and avoid the risks of retribution? Though there are no easy answers, non-partisan principles, data and forethought can help. In this interactive workshop, participants will explore the Erb Principles for Corporate Political Responsibility and practice applying them to a current challenge, review new research from Porter Novelli on stakeholder perceptions, and hear from three practitioners on how they are using non-partisan principles to weigh decisions and articulate their reasoning in an environment of distrust.