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Day 1-A4: How an Iconic Brand’s Core Values Have Shaped Its Journey

The great Fritjof Capra once said that if one follows the rivers of all of our crises upstream, one meets a crisis of consciousness, a crisis of perception – a crisis of how we see ourselves and our role on this living planet. In this immersive and heart-felt talk, Rick Ridgeway will harness that lens to frame the origin story of Patagonia’s core values and how they have informed the company’s decision-making on every level and at every step of the way. This keynote will set the tone for one of the main objectives of this event – to help us re-examine how we see ourselves and the roles of our organizations in all systems we’re part of.

Publication Date
Oct 27, 2021
Related Tags
Rick Ridgeway
Keynote Talk
Keynote Talk
Brand Purpose
Brand Purpose