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SB'21 San Diego

Day 2-B2A1: Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale

This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizing and executing enterprise-level purpose from scratch, along with a number of tips for more advanced practitioners. Session ID SB21-FLAG-B2A1

Catalog Number
Release Date
Nov 1, 2021
Last Updated
Nov 6, 2021
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Larine Urbina
Larine Urbina
Vice President of Communications, U.S. and Canada, Tetra Pak
Ricardo Caceres
Ricardo Caceres
VP of Marketing , VF Corporation