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SB'21 San Diego

Day 2-B2B1: Communicating Scientific Claims to Protect Credibility and Manage Risk

This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practical tips from the field, speakers will discuss how thoughtful and accurate communication of scientific claims can help protect a brand’s authenticity, credibility and promise. Session ID SB21-FLAG-B2B1

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Catalog Number
SB21-1101526
Release Date
Nov 1, 2021
Last Updated
Nov 6, 2021
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Kathryn Farrara
Kathryn Farrara
Associate General Counsel, NA - Marketing, Unilever
David Mallen
David Mallen
Co-Chair, Retail and Consumer Brands, Loeb & Loeb LLP
Julia Lyon
Julia Lyon
Senior Sustainability Communications Consultant, Quantis
Tina French
Tina French
Assistant Corporate Secretary, Johnson & Johnson Consumer Health