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Day 2-B2B1: Communicating Scientific Claims to Protect Credibility and Manage Risk

This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practical tips from the field, speakers will discuss how thoughtful and accurate communication of scientific claims can help protect a brand’s authenticity, credibility and promise. Session ID SB21-FLAG-B2B1

Publication Date
Nov 1, 2021
Related Tags
Kathryn Farrara
Kathryn Farrara
David Mallen
David Mallen
Julia Lyon
Julia Lyon
Tina French
Tina French
Marketing & Communications
Marketing & Communications
Breakout Session
Breakout Session