Day 2-B2B2: Brands for Good: Brand Collaboration for Behavior Change at Scale

This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a shared mission to change the field of marketing to shift consumer behaviors and close the ‘intention-action gap’ for sustainable living. Session ID SB21-FLAG-B2B2