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SB'21 San Diego

Day 2-B2B2: Brands for Good: Brand Collaboration for Behavior Change at Scale

This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a shared mission to change the field of marketing to shift consumer behaviors and close the ‘intention-action gap’ for sustainable living. Session ID SB21-FLAG-B2B2

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Catalog Number
SB21-1101552
Release Date
Nov 3, 2021
Last Updated
Nov 6, 2021
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Darren Beck
Darren Beck
VP of Membership, Sustainable Brands
Karen Marchetti
Karen Marchetti
Director, Global Baby Care, Johnson & Johnson Consumer Health