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Driving Behavioral Shifts and Transformations That Can Last

From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very potent ‘punch’ of win-win behavioral interventions designed to yield lasting outcomes. Come for the amazing new generation of consumer electronics, stay for the ‘canned food revolution’ and the restoration of native plant species across America.

Publication Date
May 10, 2024
Related Tags
SB'24 Brand-Led Culture Change
Strategies and Tactics for Driving Behavior Change at Scale
Suzanne Shelton
Shelton Group, an ERM Group company
Procter & Gamble
Tara Helms
Todd Cline
Electrolux