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Inspired by The Climate Pledge, Amazon launched its flagship sustainable shopping program, Climate Pledge Friendly, in 2021. Four years later, the program is one of the largest on Amazon, helping millions of customers to discover and switch to more-sustainable products. Learn how Amazon's new features, storytelling tools, and support for brands are making it a better time than ever to invest in sustainable innovation, and get a peek at academic research from NYU, Carnegie-Mellon, and USC demonstrating strong sales lift for products certified by one of more than 50 eco-labels. Plus, hear new customer switch data, international expansion updates, and customer insights to help you make the business case back home for sustainable innovation. Finally, we'll take a look into the future of the program, giving you a head start as we work together to build a better future.