Brand Led Culture Change '22

Effecting Change from the Inside Out Mapping the Sustainability Journey

Leaders around the world are doing their best to battle climate change, but sustainability is still a new, dynamic field with lots of uncertainties, stakeholders, and significant investments required. Initially, being sustainable was merely a trend, but as external culture has shifted due to consumer preference and public pressure for responsible ESG practices, most companies are now focused on it. However, integrating sustainability into the internal cultural fabric is challenging. How do you link management buy-in to behavioral change where it counts~ at the factory, retail, and customer level? What are the inflection points and keys to success? Join this talk to hear some of our sustainability pioneers share the phases, timelines, and texture of their journey to effect change from within to accomplish real sustainability impacts.

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