Living more sustainably is an aspiration for almost everyone – study after study tells us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In this session, Porter Novelli will share research from their study “ Examining the Gap Between Say + Do.” The data shows where the majority of consumers sit on the sustainability engagement spectrum, barriers to greater adoption, and opportunities to drive change that benefit both shareholders and society. The research will be followed by a panel discussion about how leading brands are driving more sustainable consumer behavior.