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Films for Good is the third in a series of playbooks dedicated to creating breakthrough creative work across a range of marketing areas. This playbook focuses on the important role that brands have in creating effective storytelling that inspires consumer action and positive impacts for people and the planet. Learnings from the SB Ad Sustainability Awareness Platform™ (ASAP) tool paired with top tips from renowned brand and creative leaders reveal how to create effective, authentic, credible, and relevant sustainability storytelling through video ad messaging, that allows brands to drive positive consumer behavior change and increase overall brand favorability.