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SB'16 San Diego

Faith-based Communities as Influencers and Drivers of Sustainable Business: Challenges and Opportunities for Brands

When faith-based communities take something seriously, they often take it very seriously. The corporate world is starting to face both friendly and fierce advocacy coming from the Pope’s assertive stand on climate change and the excesses of capitalism, growing green evangelical movements, Muslim leaders united around the International Islamic Climate Change Symposium, and other faith-based leadership. Taken in aggregate, faith-based action on environmental and social issues is a strong force that is sure to strengthen its influence over consumer attitudes and behavior globally. In this talk, best-selling author and business strategist John Izzo will explore worldwide efforts by faith-based communities to drive sustainable business practices, as well as opportunities for brands to respond effectively and capture new markets.