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Fighting Climate Change with Food: A Toolkit to Encourage Climate-Friendlier Eating

This toolkit, created by UCLA Housing, is designed to support operators in promoting climate-friendlier food choices through social marketing. This evidence-based resource helps promote climate-friendlier eating using a two-pronged approach to drive consumer choice: 1. Serve delicious climate-friendlier plant-based options 2. Implement a social marketing campaign rooted in behavior change theory.

Publication Date
Jun 16, 2022
Related Tags
Consumer Behavior