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Creating value in an anti-woke, anti-ESG era requires a new orientation from businesses – one that is more than communications and campaigns but is rooted in strategy. Hear from Sandy Skees, author and Conroy Boxhill, Porter Novelli President, whose work with brands begins with uncovering the role each company wants to play in creating a regenerative planet and equitable society. A clear business case can stand up against push back and clarify how companies show up on issues that are core to the business.