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SB'21 Trend Watching

How to Build Regenerative Brands for A Radically Better Future

A rising generation is ready for significant change. 60% of people under 30 globally would prefer structural change rather than a return to a pre-COVID normal, according to BBMG and GlobeScan’s latest global research. In this session, BBMG and GlobeScan will share highlights from their study, Radically Better Future: The Next Gen Reckoning for Brands and have a Q&A with three young people on the issues affecting their lives and the role brands can play in creating a radically better future for all.

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Catalog Number
SB21-0201234
Release Date
Feb 23, 2021
Last Updated
Mar 3, 2021
Related Tags
James Morris
James Morris
Director at GlobeScan
Jen Louie
Jen Louie
Account Manager at BBMG
Sophie Anderson
Sophie Anderson
Coordinator at Extinction Rebellion
Jonathan Batchelor
Jonathan Batchelor
Fundraising Specialist & Team Leader at 3Sixty Fundraising