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A rising generation is ready for significant change. 60% of people under 30 globally would prefer structural change rather than a return to a pre-COVID normal, according to BBMG and GlobeScan’s latest global research. In this session, BBMG and GlobeScan will share highlights from their study, Radically Better Future: The Next Gen Reckoning for Brands and have a Q&A with three young people on the issues affecting their lives and the role brands can play in creating a radically better future for all.