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SB'17 Detroit

How to Calculate a Brand’s Contribution to Society along the Entire Value Chain

If brands are to commit to redefining, redesigning and delivering the Good Life, they need to be equipped with a variety of important tools for the journey, not least of which would be an effective tool to illustrate the extra value generated by purposeful systems-oriented innovation. Chemical leader BASF has created a promising prototype of exactly that type of tool — a breakthrough value-to-society calculator that estimates a brand’s contribution to society along the entire value chain. Don’t miss out on this opportunity to be among the first people in the world to get a glimpse of this promising piece of German engineering!

Catalog Number
Release Date
May 25, 2017
Last Updated
Sep 22, 2020
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Charlene Wall-Warren
Charlene Wall-Warren
Vice President, Market and Customer Development North America at BASF