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If brands are to commit to redefining, redesigning and delivering the Good Life, they need to be equipped with a variety of important tools for the journey, not least of which would be an effective tool to illustrate the extra value generated by purposeful systems-oriented innovation. Chemical leader BASF has created a promising prototype of exactly that type of tool — a breakthrough value-to-society calculator that estimates a brand’s contribution to society along the entire value chain. Don’t miss out on this opportunity to be among the first people in the world to get a glimpse of this promising piece of German engineering!