SB’25 San Diego, Saver Discount Deadline July 13!
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Influencing Billions of People through the Power of Sport, Fandom and Competitive Spirit

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This panel will analyze the role(s) sport can play in changing people’s behavior. Speakers will share case studies from internationally recognized sports teams and leagues, alongside global brand(s), to help attendees understand a wide range of opportunities for driving positive behavior change touching on a set of issues across health, diversity and sustainability.

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October 13-16, 2025
SB'25 San Diego
US Event
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