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Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sustainability has evolved since then, and why it continues to stand out.

Publication Date
Jun 3, 2019
Related Tags
Julie Channing
Keynote Talk
Keynote Talk
Marketing & Communications
Marketing & Communications
Operations & Supply Chain
Operations & Supply Chain