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SB'19 Detroit

Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sustainability has evolved since then, and why it continues to stand out.

Catalog Number
Release Date
Jun 3, 2019
Last Updated
Sep 11, 2020
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Julie Channing
Julie Channing
VP of Marketing at Allbirds