Membership is Required

The SB Knowledge Library is full of presentations like this one.

Sign in to get started. Don't have an account? Register today.

SB'19 Detroit

Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sustainability has evolved since then, and why it continues to stand out.

Related
Catalog Number
SB19-0600082
Release Date
Jun 3, 2019
Last Updated
Sep 11, 2020
Related Tags
Allbirds
Allbirds
Julie Channing
Julie Channing
VP of Marketing at Allbirds