Lessons from Responding to Market Pressure and Negative Push Back

This fireside chat between Etienne White and Stephen Kill will delve deep into Nespresso's commitment to transparency and authenticity as they continue to navigate building the brand through constant scrutiny and market pressure. As consumers continue to expect more from brands regarding social and environmental commitments, and evolving regulations on brands become more restrictive, the question for brand communicators is how do we adapt while maintaining a positive reputation among consumers? This discussion is the start to navigating this challenge together.