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As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been working to co-create two playbooks to help brands communicate the value of–and drive the adoption and consumer preference for–circular products and services. Hear key insights from the playbook authors that brands can use as roadmaps for achieving their goals to drive engagement and communicate value in the circular economy.