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Leveraging Deep Consumer Insights to make Sustainability Irresistible

People are striving to live more sustainably amidst the demands of daily life and routines. From juggling laundry, dishes, and personal care to finding moments in a hectic schedule, the task of consistently saving resources can feel overwhelming. This insightful session will unveil P&G's research to share deep consumer insights into the tasks and jobs that need to be done in the home, and how P&G is developing innovative solutions that not only perform better, but also empower people to save resources such as energy, water, and time.

Publication Date
Nov 14, 2024
Related Tags
Organizational Transformation & Governance
Supply Chain Management & Monitoring