Measuring the Movement: Are Your Purpose-Driven Ad Campaigns Effective?

The Ad Sustainability Awareness Platform (ASAP) is a proprietary tool that measures the power of a campaign to drive action against the nine most impactful sustainable behaviors that consumers can take.

Key Takeaways

  • How you can use new lines of inquiry in your ad testing to make consumer communications work harder to drive sustainable behaviors AND brand engagement
  • How to deftly apply qualitative and quantitative research insights to accelerate consumer behavior change
  • How to effectively measure and refine your environmentally and/or socially responsible marketing messages
  • Details on how the ASAP tool was designed and the uncommon collaboration that led to its creation
  • How you can access this proprietary, transformative tool now that it’s available to all brands
Catalog Number
Release Date
Mar 31, 2021
Last Updated
Jun 21, 2021
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Maddy Kulkarni
Maddy Kulkarni
Global Marketing Director, Sustainability and Purpose - Pepsico
Marion Klausmann
Marion Klausmann
Senior Brand Director, Global Sustainability - Procter & Gamble