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During this panel, we will hear directly from farmers on regenerative practices, the support they need in making transitions, and ways brands can continue to support farm-level regenerative transitions. From the challenges of breaking away from institutionalized methods to the motivations driving this transition, our panelists will share their personal experiences, shedding light on the intricacies of adopting sustainable and holistic approaches. Explore the concerns, triumphs, and invaluable lessons these stewards of the land have encountered as they work towards building a more resilient and ecologically balanced future.