Change at the Speed of Culture

Packaging at the Speed of Culture

As the world turns increasingly digital, fewer places exist where brands and humans connect meaningfully in real life. In this respect, packaging is one of the final frontiers; a place where brands are physically in consumers’ hands. At the same time, culture is evolving at a pace at which traditional packaging can’t keep up. In this session, Jose Gorbea will share how digital packaging allows brands to use this physical communications tool at the speed of culture. This session presents the first gudebook in the Brands For Good Excellence in Execution series, a collection of guidebooks for creating breakthrough creative work across a range of marketing area.