Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers

Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil could jeopardize the future ability to grow ingredients essential to NUTRO pet food - and explore how brands can inspire action and advocacy to help protect this precious resource. In particular, they consider the vital role of brands in using creative storytelling to educate consumers about the importance of protecting the soil in which natural ingredients grow.