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As corporations are scrambling to address the full breadth and depth of sustainability and regeneration issues, our purpose-driven community is relentlessly faced with uncomfortable situations, conversations and controversies. All too often we tend to focus on addressing problems on symptom-alleviation levels instead of root-cause levels. This discussion will take a deep dive into analyzing recent patterns in corporate behavior and tease out helpful actions we need to take, if we are to move past superficial pledges and commitments toward making uncomfortable but critical changes. It takes a lot of courage and vulnerability, but, as the saying goes, “the only way out is through”.