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When CMOs and marketing leaders are tasked with delivering more business impact using fewer resources, localized responsible marketing efforts have the power to drive global business results while making the world a better place. With this great power comes great responsibility. In order to create real social impact that delivers tangible growth, transcending the performative is absolutely paramount. In this session, you’ll learn how responsible marketing through the lens of local can empower brand and marketers to win big by serving all their stakeholders, not just shareholders.