Brand Led Culture Change '22

Retail Activation for Good

Brands and retailers must come together to inspire sustainable behavior change by making it easy for consumers to close the intention-to-action gap. Last year, Grounded World and Sustainable Brands released the Excellence in Execution: Retail Activation for Good playbook to creating effective win-win partnerships. Leave this session with an understanding of the valuable framework and key principles for you to better activate purpose-driven partnerships between brands and retailers.

Publication Date
Jun 8, 2022