Create a free account or log in to view select reports, webinars, and event videos. Some content is only available with a paid product.
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping them achieve their sustainability goals. This report includes a consumer segmentation based on environmental attitudes and actions, as well as a focus on Gen Z consumers.