A Year in Purpose: The Top 10 Trends of 2020

2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us
Publication Date
Dec 15, 2020