Building Successful Stakeholder Programs and Aligning Industry-Wide Sustainability Goals

Building a sustainability program that supports an entire industry can be challenging. Pleasing stakeholders with competing priorities can feel like an exercise in herding cats. However, with a clear vision, solid plan, strong persuasive skills, and a willingness to compromise, significant progress can be achieved.

This webinar will explore how to align industry-wide goals to amplify sustainability efforts. Join the Vinyl Sustainability Council as they describe their journey from nascent idea to program implementation and how they built the +Vantage Vinyl brand.

Learning Objectives:

  • Building consensus in a multi-stakeholder program.
  • Strategies for accelerating program implementation.
  • Not everyone is your friend. How to identify and influence your target audience.
  • Driving change without position power.
  • Maintaining your sanity during program setbacks.

+Vantage Vinyl™ is a voluntary initiative to advance the U.S. vinyl industry’s contribution to sustainable development. It aims to drive continuous improvement across all three sectors of sustainability – environmental, social and economic performance.

Related
Catalog Number
SB20-1101199
Release Date
Nov 16, 2020
Last Updated
Mar 24, 2021
Related Tags
Vinyl Sustainability Council
Vinyl Sustainability Council
Jay Thomas
Jay Thomas
Executive Director at Vinyl Sustainability Council
Susan Wade
Susan Wade
VP Marketing & Communications at Vinyl Institute
Jennifer Armstrong
Jennifer Armstrong
Sustainability Manager at Vinyl Sustainability Council
Jennifer Rowe
Jennifer Rowe
Global ESG, Sustainability & Resiliency Strategist and Business Development Leader