COVID-19: How Brand Action Today Redefines Future Brand Leaders

As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness, kindness and collective action, during a time of immense sadness and uncertainty. The role of business especially has been put to the test. In a moment of global need, companies that stood tall, acted quickly and with humanity will be remembered best. Those that did not, will also be remembered; for this is a moment when legacies will be made and unmade.

How we act and respond now also serves as a beacon for how to conduct business far into the future. The lens we look through today shows that business must act in service of individuals, broader society and the environment, and that this must remain the focus moving forward.

The question many are asking is how? How will business continue to serve societal needs? What role do consumers see brands playing as our ‘newest normal’ now emerges? These questions and more will be explored in the webcast.

What You Will Learn In this hour-long webcast, you'll learn:

How COVID-19 is redefining purposeful business Consumer sentiment towards company involvement How to continue evolving a unique, impactful and authentic response

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Catalog Number
SB20-0400033
Release Date
Apr 30, 2020
Last Updated
Sep 9, 2020
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