SB Webinar: How Brands Can Meaningfully Engage in the Justice System

The events of the past year made it glaringly clear that America’s broken justice system is the most urgent social issue facing a generation. Businesses are increasingly expected to engage meaningfully in such issues, and the question has become how they can do so authentically, credibly and with measurable impact. This webinar will bring together key business and campaign leaders to discuss the growing role of companies - and their leaders - in justice conversations, and the practical steps they can take to fight for fairness and equality.

Key Takeaways

  • Gain insight on how to effectively engage as a business leader or corporation around criminal justice
  • Take away practical steps on how to adopt a values-based communications approach when engaging with sensitive issues
  • Uncover the latest research the expectations of companies engaging in social justice more broadly
Related
Catalog Number
SB21-0501314
Release Date
May 26, 2021
Last Updated
May 27, 2021
Related Tags
Virgin Group
Virgin Group
Salesforce
Salesforce
Responsible Business Initiative for Justice
Responsible Business Initiative for Justice
Celia Ouellette
Celia Ouellette
CEO and Founder, Responsible Business Initiative for Justice
Conroy Boxhill
Conroy Boxhill
Executive Vice President and Managing Director, Porter Novelli
Matthias Stausberg
Matthias Stausberg
Group Advocacy Director, Virgin