Purpose + Politics: Corporate Engagement in the Issues that Matter

As we rush toward the final days of one of the most divisive election seasons in our nation’s history, the tensions are high – as are the expectations for companies to solve urgent issues. This leaves many executives to wonder, in a time where nearly any issue can be seen as partisan, how do companies continue progress on critical topics while endeavoring to unite stakeholders, not divide?

Join Porter Novelli and a panel of corporate and public policy experts, including senior public affairs authority Joe Farren, former U.S. Diplomat and Director of Global Engagement at the Obama White House Brett Bruen and others as they unpack how brands can navigate this tumultuous space by taking a Purpose-first approach and address what to watch out for in the coming months.

In this webinar, attendees will be presented with these takeaways:

  • Gain insights into American expectations of companies engaging in potentially politicized issues
  • Uncover how a Purpose-first approach can help your company navigate tumultuous political times
  • Learn from seasoned experts in both public policy and corporate communications on how companies can engage stakeholders around issues before and after the election
Related
Catalog Number
SB20-1001153
Release Date
Oct 19, 2020
Last Updated
Mar 24, 2021
Related Tags
Joe Farren
Joe Farren
Managing Director, DC at Porter Novelli
Brett Bruen
Brett Bruen
President at Global Situation Room
Anna Walker
Anna Walker
Vice President of Public Affairs at Levi Strauss & Co.
Richard Buckley
Richard Buckley
VP, Global Public Affairs at AstraZeneca
Uma Iyer
Uma Iyer
VP for Marketing and Communication at National Women's Law Center
Levi Strauss & Co.
Levi Strauss & Co.
AstraZeneca
AstraZeneca