The Power of Collaboration in Driving Sustainable Consumer Change

Today’s global challenges—from climate change, to plastic waste and water scarcity—mean that we all need to be doing more, including finding new and meaningful ways to bring consumers along on the sustainability journey. During this webinar, Tide and Sustainable Brands will bring together commercial and non-profit partners to discuss the importance of collaboration in implementing behavior change at scale, within the context of setting and meeting ambitious and measurable brand goals.

Don’t miss this engaging discussion, moderated by Emmy Award-winning journalist Vanessa Hauc, who will be joined by Chief Sustainability Officer at Procter & Gamble, Vice President & Brand Manager at Tide, Chief Sustainability Officer at Hanes, and SVP of Private Sector Engagement at WWF.

Key Takeaways:

-The role of collaboration in amplifying “good” with examples of partnerships driving change at scale -Consumer motivators that can lead to action to address climate change -Importance of brands taking leadership roles in setting and sharing environmental and social ambitions

Related
Catalog Number
SB21-0301244
Release Date
Mar 19, 2021
Last Updated
Mar 25, 2021
Related Tags
Tide
Tide
Vanessa Hauc
Vanessa Hauc
Noticias Telemundo News Anchor
Chris Fox
Chris Fox
Vice President, Corporate Social Responsibility - HANESBrand Inc
Sheila Bonini
Sheila Bonini
SVP Private Sector Engagement- World Wildlife Fund (WWF)
Amy Krehbiel
Amy Krehbiel
Brand Vice President for North America Laundry - Proctor & Gamble