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SB'17 Detroit

SB’17 Detroit - Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain

In October 2013 L’Oreal announced one of the most ambitious corporate sustainability strategies in the world – a set of commitments aimed at transforming the ways in which the company innovates, manufactures its products, communicates with consumers and shares its growth with communities along the entire value chain. Taken in aggregate, the new commitments amounted to a new management norm making environmental and social factors just as important in evaluating future products as the products’ financial contribution.

The quality of innovation that has resulted from this ambitious strategy is nothing short of remarkable. In one example, the Biolage line of professional hair care products was re-imagined with the whole value chain in mind. That led not only to tangible new benefits for customers, but also to positive-impact outcomes and behavior change for hair stylists and salons – a fantastic example of the power of a systems-oriented global strategy to drive visible win-win results on every level. This talk will share details!

Catalog Number
Release Date
May 23, 2017
Last Updated
Sep 22, 2020
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Nour Tayara
Nour Tayara
Assistant Vice President of Marketing at L'Oréal