Shaping the future agriculture through bourbon: Innovation and regeneration for the better of people and planet

Maker’s Mark is committed to shaping the future of bourbon through innovation and investment for the betterment of people and planet. Join team members from the Maker's Mark Distillery on Star Hill Farm, and Regenified, as they share the journey of Maker's Mark's transition to regenerative agriculture. The conversation will explore the strategic motivations behind Maker's Mark's shift to regenerative practices and the planning and implementation process, as well as the significant environmental, economic, and social benefits that have resulted. Attendees will walk away with practical insights and inspiration on how regenerative agriculture can lead to impact for their own organizations, promoting sustainability and long-term business resilience–and delivering the real-world benefits of improved soil health, economic gains, strengthened brand reputation, and strengthened community. This presentation is designed for CEOs and sustainability leaders who are passionate about creating a positive impact on the planet while driving business success.

Learning outcomes:

• Understanding the strategic importance of regenerative agriculture in today’s business landscape
• A detailed case study of Maker’s Mark’s regenerative transition, showcasing their ambitious goals, stakeholder engagement, key milestones, obstacles overcome, and market impact
• Strategic insights and actionable best practices for leaders looking to embrace regenerative agriculture
• glimpse into the future: Maker's Mark’s ongoing commitment and vision for regenerative growth