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Accelerating Culture Change

Socio-Cultural Trend Tracker Research Results

We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’ perception of brands as catalysts for behavior change. We’ll also be sharing the latest brand trust scores in the time of COVID-19 and other stressors, and discussing the results and the implications for brands, in live conversation with global brand leaders.