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Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping them achieve their sustainability goals. Large-scale studies are held annually and supplemented with smaller pulse studies throughout the year. This white paper is a culmination of the research gathered from mid 2020 through mid 2021.